To speak for brand identity, companies must be fully considerate in creating brand logos. However, creating a brand logo must pay attention to graphic design principles to keep it decent, professional, and reach the business goals. Among the top 10 best logos in the world, they are famous and gaining popularity in the market.
Getting to know the reasons behind those logos can be successful in the industry. The start point is from here, scroll down!
Key Takeaways:
Fact check of the top tier brand logos and how they could be impactful in the industry.
Apple has become the most famous brand with its iconic logo that looks simple, modern, stylish, and economical with negative space. The focus centers on the half-bite apple, which represents limitless brand innovation and represents an apple instead of a cherry.
The simple design successfully influences the audience’s perspective to effortlessly understand the brand identity. Apple logo fame spread widely to be used or inspired industries such as the entertainment industry.
Also Read: The Evolution of Logos: Modern Logos vs Old Logos in Branding
Carolyn Davidson is a graphic design student who worked behind the iconic swoosh symbol of the Nike brand logo. Carolyn established the logo in 1971 with a combination of dynamic typography and a swoosh emblem.
The simple logo Carolyn made literally represents the Greek word of Nike itself, which means Goddess of Victory. Moreover, the logo developed into a simple, catchy, and versatile one to speak for Nike’s brand identity, which represents speed, movement, success, and power.
Being part of the 10 best logos in the world, Coca-Cola presents a consistent logo design that puts the focus on the typography style. This company consistently used only typography logo design from 1886 to the present to denote brand identity.
Coca-Cola uses a groovy typeface as the brand’s personality to speak for positive energy, passion, and purity. As the journey continues, Coca-Cola successfully represents its brand credibility and commitment to connect with the target market.
McDonald’s gives a great example of how color psychology could be impactful for brand logo design. The red and yellow colors on McDonald’s logo appeal to an appetite and happiness representative.
It could influence the audience’s emotions to nostalgia and bring the childhood memories created at McDonald’s. McDonald’s also pays attention a lot to the typography style, it is a script typeface to represent warmth and friendliness.
Also Read: 25 Artistic Fonts for Logos to Enhance Your Brand Design
According to Chief Designers at Google, Alex Cook, Jonathan Jarvis, and Jonathan Leepull, Google’s logo design will remain simple, friendly, and approachable. It refers to the color of the logo design that is consistent and probably inspired by Lego’s color to represent innovation and creativity.
Furthermore, the Google team decided to redesign the brand logo to convey improved scalability and company growth. From retro Wordart design to simple Sans Serif typography logo brand, Google has gained success as one of the 10 best logos in the world.
Adidas’ brand logo was made with a bold shield that represents the power and authority of the company. However, the development keeps going from retro design to minimalist logo design. Adidas also manages to follow the graphic design principles to maintain the elements simple and clean by avoiding too many graphic elements.
Starbucks successfully gained fame with its iconic and one of the best brand logos in the world that is inspired by the 16th century Norse woodcut. It was low-key explicit at first, but then the Starbucks team decided to redesign the logo and cover the nudity.
The huge change in the design conveys the brand’s niche to sell coffee these days, which could be more remarkable. Starbucks is trying to denote the company’s struggles until it reaches success with the circular shape. It blends well with the green color to represent wealth, healing, eco-friendliness, and simplicity.
Also Read: Font Psychology Branding: The Science of Typography in Marketing
Pepsi successfully reached the peak with its breathtaking design strategy that included the golden ratio of graphic design. However, complex design principles in Pepsi’s brand logo fail to impress the target audience and are unable to represent brand identity.
Hence, Pepsi happened to make a continuous effort to its brand logo by bringing old memories. Pepsi manages to recall the ’90s logo design with iconic red, blue, and white colors and a modern vintage upgrade. It is successful to connect customers and influence emotions to nostalgia.
FedEx’s logo design is one of the 10 best logos in the world and illustrates a hidden gem in between the typography. You could find a surprise, which is a forward-facing arrow in between the E and the X.
What’s more, the touch of Futura Bold typography will blend well into the logo design. The unique combination of both typography and hidden symbol successfully introduces the FedEx brand goals, which are to quickly and precisely deliver.
One more hidden symbol in the logo design is Amazon, using a forward arrow to point out the A to Z letters in the typography. It refers to Amazon’s commitment to provide every single item in the store. The color palette also plays a big role in representing timeless brand identity and friendly customer service, as those are Amazon’s assurances.
Also Read: 20 Best 3D Fonts for Unique Designs
Brand logo design has a powerful impact on sales rate, brand awareness, and brand credibility. Thus, you have to consider using a decent brand logo design, such as one of the 10 best logos in the world, which could represent each brand’s identity. Color palette, shape, and typography are key elements to elevate the logo’s value.
You can use premium fonts for stunning visuals, such as Sans Serif, Groovy, Futura, and so on. Come to Dhabee Studio to browse and explore a bunch of typefaces you can use for brand logo design.
Dhabee Studio provides a Logo License that allows you to use the typography for graphic design. Enjoy special offers with the latest fonts only on Dhabee Studio!
