You must be concerned about multiple things in your business, especially logo design and representing the brand identity. However, redesigning the logo is not easy. You have to put a lot of consideration into modern logos vs old logos characteristics to be different.
Here is deeper knowledge about logo branding in brands that have been improved and upgraded for better marketing. Read below!
Key Takeaways:
The less is more is actually a whole concept of modern logo design. Here are points to understand what modern logos look like.
Even though the name is negative, this design becomes the most eligible concept to enhance brand identity. It is a blank space left around the logo that gives a balance to the elements and presents a focus center on the logo.
Companies such as Apple decide to use negative space to give a deeper understanding of Apple’s identity. To optimize the focus point, you can use brand typography with a combination of colors.
Also Read: 25 Artistic Fonts for Logos to Enhance Your Brand Design
According to the psychology of design communication, logo shapes influence customers and build perception through logo design. The psychology applied in each design shape such as:
Those shapes are probably able to stimulate connections between the company and the target audience. That situation could frame brand recognition and audience perception of the brand. That is what distinguishes between modern logos vs old logos.
The whole concept of minimalist logo design indeed to keep every element simple, clean, and versatile. Minimalist design most likely combines geometric shapes, lines, and classic typography such as Sans Serif. The simplicity of minimalist design will leave an impression on the target audience and engage brand identity.
Moreover, it would be a great chance for graphic designers to explore more to fill the blank canvas. However, ensure giving detailed briefs to graphic designers to keep the design balanced and not too plain.
Also Read: Font Psychology Branding: The Science of Typography in Marketing
Old logos are most likely to be called vintage logo designs with authentic elements such as frames, badges, vintage typography, and so on. Bringing up old logos effectively evokes nostalgia and trust in customers since it could represent the company’s longevity. Below are listed the characteristics of the old logo.
The difference between modern logos vs old logos is visible in retro logo design when lines and vibrant color palettes blend well together. Originally, retro logo design refers to the middle 20th century that challenged graphic designers to be bold by exploring borders, badges, texture, and particular typography.
As the name mentioned, modern vintage is a combination of modern design and vintage concepts that optimize the use of lines, borders, and symbols. Furthermore, iconic hand-written typography can be a crucial key element in logo design.
Also Read: Top 20 Fonts Similar to Bridge Font for Modern Designs
Businesses are required to redesign their logo design to reach a broader target audience scale. The development of modern logos vs old logos will automatically engage brand awareness by spreading development to the look and services.
The fresh look from the redesigned logo design will be able to maintain the market since the audience will look at it as brand new business. Furthermore, a new look at brand logo design serves as a new experience for the audience and builds trust.
Also Read: 20 Best 3D Fonts for Unique Designs
In terms of graphic design and business, a logo is a crucial element to speak for brand identity and engage a broader audience. To develop modern logos vs old logos to be a greater brand representative, pay attention to the design concept including the typography.
For instance, retro logo design could be perfect with retro typography. You can browse affordable retro fonts on Dhabee Studio that cost start from $18. Premium fonts for stunning visuals are available with a Logo License that allows you to use it on 5 websites. Let’s improve your brand logo look with iconic fonts from Dhabee Studio!
